In reply to Michael Hood:
> The volume problem for MR (IMO) is the number of "ignorance" callouts from increased popularity due to social media.
There may well be an increase in those call outs appearing in the media. But for my local team the increase has been due to multiple call outs on the same day ( five was their record) , not an increase in the number of days they are called out. I think general popularity and bad weather might have an effect on that, not sure how social media would? A third of their call outs are for injuries sustained after a simple/trip fall, a high proportion of these are elderly. I don't think older people are more likely to fall because they a posting on social media, but unfortunately they are probably more likely to be seriously injured if they do.
Post edited at 15:05